For the mothers.
This one is
BECAUSE YOU DESERVE TO FEEL BEAUTIFUL TOO.
BECAUSE YOU DESERVE TO FEEL BEAUTIFUL TOO.
The days of dressing our bride’s
leading lady have finally arrived!
Luxury evening wear tailored to the modern mother, Featuring the same beloved Maggie Louise experience.
Join us for an exquisite Showcase of couture evening gowns from world-renowned bridal designers.
August 26 - september 13
Our mother of the occasion showcase will be by appointment — ensuring an intimate, intentional shopping experience complete with a devoted stylist who will thoughtfully curate gowns and help bring your vision to life.
The gowns
Whether you are looking for something subtle and sleek or bright and bold, these evening gowns are made-to-order and fully customizable. Each gown is handcrafted exclusively for the one wearing it — showcasing and celebrating your very best.
Intricately detailed and luxe fabric gowns will range from $2,500 up to $6,500, depending on the design, fabric choices, and individual customizations. Chic and effortless, fluid satin styles will start around $1,200 and are offered in a variety of colors. A wide assortment of styles and sample sizes will be available to try on during the showcase.
A curated collection of couture evening dresses, catering to the modern woman with timeless and elevated taste.
The experience
In 2012, Maggie Louise opened with a mission to lovingly serve women in one of life’s most precious seasons. We are excited to extend the same, beloved shopping experience to the bride’s leading lady — pairing her with a luxury garment and top-notch care.
Private appointments during the showcase will take place in our intimate suites where a dedicated stylist will work one-on-one with you to simplify the selection process and offer professional guidance specific to style preferences and customizations.
The collections
BLACK LABEL
BY ANNE BARGE
Gowns range from $2,000 - $6,500.
For event dates February 2025 and beyond.
Standard delivery time is approximately 4 months or more and alterations are typically required before event date.
Extensive customization options available.
Wide array of fabric offerings, pattern changes, and matching wraps.
Available in sizes 0-22.
AMSALE
EVENING WEAR
Gowns range from $1,200 - $3,200.
For event dates November 2024 and beyond
Standard delivery time is approximately 2-3 months and alterations are typically required before event date.
Extensive fabric colors available.
Variety of fluid silk fabric color options.
Available in sizes 0-28.
Important Information
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Average price point on our couture evening gowns will fall between $2,000 - $4,500.
Intricate and luxe fabric gowns will start at $2,500 up to $6,500. Simple, fluid satin styles will start around $1,200.
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These made-to-order gowns take 3-6 months to arrive after the order is placed. Additionally, alterations will likely be needed prior to the event date as well.
For this reason, the evening wear showcase is best suited for event dates in February 2025 and beyond. However, select styles can be rushed for events taking place in November - January.
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You will have a private dressing room suite and a devoted stylist during your reserved appointment time with us. Up to two guests are allowed to accompany you.
Knowing the wedding theme, bridal gown design and bridal party dress choices can be helpful before you pick your day-of look to ensure you complement, but do not overshadow or blend in.
