Brides with a penchant for upscale looks and tailored experiences feel

cherished & at home

at Maggie Louise.

She’s not a person, but a place. An enchanting place with power to…

Enliven your unique vision

Your dream gown awaits – the one crafted with uncompromising quality and seamlessly infusing fresh takes with timeless bridal classics.

Cherish your individuality

We’ll provide guidance bespoke to your personality and particular wishes toward making outwardly visible your inner joy, love, and purpose.

Simplify the process

We’ll remove all the stress and guesswork from the wedding gown selection experience while also providing an oasis of ease and comfort for both you and your guests.

The premiere full-service, destination bridal boutique of the South — award-winning and recognized by Southern Living as top of the industry.

Maggie Louise embodies that feeling of je ne sais quoi for which you hope from the bridal gown shopping experience. This place was born from faith in the power of human connection, as well as a passion for memorable experiences and an affection for finer things that enliven the spirit. While housing designer couture is recognized around the world, our bolstering distinction is a talented team eager to serve you well.

For more than a decade, Maggie Louise has been fully devoted to the bespoke bridal experience, pairing world-renowned, designer wedding gowns with an oasis of warmth and welcome.

To meet you here is our privilege.

Meet the Team

  • MOLLY

    Owner & Bridal Stylist

  • ERIC

    Owner & CFO

  • CAROLYN

    VP & Bridal Stylist

  • ASHLEY

    Chief Operating Officer

  • MOLLI

    Bridal Stylist

  • CAROLINE

    Bridal Stylist

  • EMMA

    Bridal Experience Coordinator

About our founder

Molly Farrell founded Maggie Louise in 2012, with a mission to memorably serve individual brides through one of the most pivotal experiences of their lives.

After a decade’s experience within the wedding industry, Molly always found herself most inspired during the powerful moment that a bride dons her gorgeous gown, a match as singularly destined for her as her groom, amidst the comfort and joy of her loved ones. It was from this spark that Maggie Louise came to life—bonding Molly’s penchant for bridal couture with southern charm and hospitality to create a sanctuary of beautiful, inspiring dresses, plus loving-kindness among people of all walks.

With a year of marriage under their belt, Molly and her husband, Eric, joined forces at the helm of Maggie Louise in 2015. United with the conviction that the little things, when done with great love, have the power to leave an everlasting mark, they set out to make Maggie Louise what it is today–an oasis filled with good cheer, top-notch bridal fashion, and a devoted team unlike any other.

In 2022, Molly and Eric celebrated 10 years of serving brides during life’s sweetest season, and opened the doors to their new dwelling place in Germantown, Tennessee. When not in the shop, you can find them at home in Collierville with their three children, Olivia, Henry, and James.